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The Only 100% Organic Soil Based Container Farm

Supply Chain Redefined

Without a doubt, one of the greatest challenges in the agriculture industry is supply. Just read the current market to understand how the demand for organic is growing by leaps and bounds, but realize, too, that even the supply of standard produce is greatly impacted by our current system.

With each phase of the distribution model, huge amounts of time is wasted. Not only does this mean degrading quality of produce, but every time produce is transported or stored, embedded costs increase as well. Consider the cost of fuel, labor, distribution markups, maintenance. All these are factors in the price we pay for produce at the grocer, and produce that’s severely lacking in freshness.

Every time produce is transported or stored, it's freshness value decreases and the embedded cost of energy increases.

Despite the actual costs of distribution, the greatest impact is felt in decay and shrinkage. In 2012, the National Resource Defense Council (NRDC) had this to say:

Getting food from the farm to our fork eats up 10 percent of the total U.S. energy budget, uses 50 percent of U.S. land, and swallows 80 percent of all freshwater consumed in the United States. Yet, 40 percent of food in the United States today goes uneaten. This not only means that Americans are throwing out the equivalent of $165 billion each year, but also that the uneaten food ends up rotting in landfills as the single largest component of U.S. municipal solid waste where it accounts for a large portion of U.S. methane emissions. Reducing food losses by just 15 percent would be enough food to feed more than 25 million Americans every year at a time when one in six Americans lack a secure supply of food to their tables.

The result is astronomical, and the unbelievable fact is that today’s numbers are even worse. Far too much good produce is being wasted in our economy. This system has got to change. Here is what you can expect to find in a standard supply chain model in today’s market for leafy greens and herbs.

A shocking 52% is lost before it reaches your home. And another 15% wilts away there. Let’s also consider the actual quality of the produce you are eating. From the moment it was picked, it began to decay and lose its freshness. Even if appearance-wise it may look fresh, nutrients are diminishing everyday in the produce we buy.

Current Supply Chain Challenges

Supply Chain Latency

  1. Loss of produce freshness

  2. Loss of produce volume at each stage

  3. Loss of produce at retail outlet or at consumer

  4. High embedded cost of transportation

  5. High embedded cost of refrigeration

  6. High cost for rugged distance packaging

Field Produce

  1. Seasonality effects availability

  2. Catastrophe risk due to weather or pestilence

We bring the farm on premises and remove the entire distribution chain. It only takes one hour to two days before reaching the consumer.

With our container on premise, it takes 1 HOUR from container to establishment. Consumers at restaurants can experience produce immediately. Grocers may hold produce on shelves a maximum of 2 days before the next harvest. Produce stays fresher at home longer.


  1. Greater freshness

  2. Elimination of shrinkage

  3. Lower cost

  4. No seasonality or weather impact

5. Better quality

6. More volume

7. Higher value

8. Lower risk

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